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What constitutes a "Fiduciary" Advisor and Why does it Matter?

If you’ve recently started planning for retirement, or you’re looking to invest some of your money to help you create a more financially secure future for yourself and Family, there’s a good chance that you’ve heard the terms “Fiduciary” and “Financial Advisor” tossed around in conversation. Many people are under the impression that financial advisors and fiduciaries are interchangeable, but that is not the case. Financial advisors and fiduciaries play different roles in your finances, and it’s important to pick the right one based on your needs. With that in mind, you may not understand the difference between the two, which is why we’ve put together some information to give you a better idea of the roles and regulations required of each job. (Also, see the chart near the bottom of this page for side-by-side comparison information.)

At Rise Financial Group, our team of Fiduciary Financial Advisors are proud to offer unbiased, high-quality advice to residents throughout the greater Phoenix area, or anywhere in the United States where we are legally permitted to do business. We have years of experience providing financial advice, whether you’re interested in learning more about preparing for retirement, you want a portfolio analysis, or you need assistance with your investments. Our goal is to help you set yourself up for financial success in the future, so if you’re in need of advice from experts you can trust, look no further than Rise Financial Group! Explore our website to learn more, and give us a call to schedule an appointment.


A fiduciary is a type of financial advisor who is licensed with the United States Securities and Exchange Commission (SEC) or state regulators, but with a distinct difference to only offer advice and management of investments for a fee or an hourly rate. Fiduciaries are required by law to put their clients’ interests above their own, as opposed to trying to get their clients to invest money into certain investments as a way to earn commissions. For this reason, it’s recommended that you seek out a fiduciary financial advisor if you are looking for someone who can effectively manage your money and give you unbiased advice about your investments. Please go to to see if your advisor is licensed to sell securities, if he has a series 6, 7, or 63 license these licenses allow the advisor to collect commissions on the sale of the security. We at Rise Financial Group believe this is a SERIOUS CONFLICT OF INTEREST.


In my opinion, I think the best explanation I have heard for the advantages of working with a Fiduciary Advisor comes from Tony Robbins 30 minute video. Click on the video's play button below to watch the video, it is well worth your time if you are looking to work with any Advisor. Again, please check out the background of any Advisor you are interested in working with by clicking the Broker Check link below:



If the Advisor has a mark on his record, cancel the appointment regardless of what it is. Someone who will be handling your hard-earned retirement savings shouldn't have ANY marks on their record!


As you can imagine, a financial advisor or Broker, who is not a fiduciary is someone who is licensed by the SEC or state regulators to collect fees or collect commissions on the sale of securities. These financial advisors often receive commissions on the investments they sell, and as a result, their financial advice may not be completely unbiased. They sell investments that are appropriate for their clients or suitable to their needs today, but they use financial disclosures to advise you of that that are collecting commissions.

If you are not quite sure what you need or want when it comes to investing your money, then it may be best to seek help from a fiduciary financial advisor as opposed to a broker/financial advisor.


As mentioned above, the biggest difference between a fiduciary and a financial advisor is the standards they are held to when assisting clients. Financial advisors may be instructed to sell a certain number of investments, and while these investments must be suitable for the client, fiduciaries are held to a higher standard of care that requires them to put their clients' needs first. Aside from whether or not their put the needs of the client ahead of their own.

At Rise Financial Group, we are fiduciary financial advisors, meaning you will never have to wonder whether we are advising you for the purposes of earning more commission or advising you based on your own interests. If you have questions about our policies or you’re interested in seeking help from one of our professionals, give us a call or reach out using the "Schedule a Free Consultation today" button below.

Credit for the video goes to Tony Robbins video at

Understanding the difference between a financial advisor and a fiduciary is only the beginning, and if you’re still feeling confused, our team at Rise Financial Group can help! Please click the button below to schedule a no-obligation appointment with a Registered Investment Advisor.
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